Profit on GDV: The Metric Every Developer Lives By
Profit on cost tells you how efficiently you spend. Profit on GDV tells you how much…
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Profit on Cost: The Development Benchmark Every Lender Checks
When a development finance lender looks at your project, they check one number first: profit on…
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Net Profit: What You Actually Walk Away With
Here is a mistake that costs flippers thousands. They look at the profit on a deal…
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Equity Multiple: Did You Double Your Money or Not?
Sometimes you do not need complicated metrics. You just need a straight answer to a simple…
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Annualised Return: The Honest Way to Compare Investments You Held for Different Lengths
You flipped a house in six months and made 15%. Your neighbour held a BTL for…
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Total Return: Income Plus Growth — The Full Picture
Gross yield looks at income. ROI looks at cashflow. But neither tells you the whole story…
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Return on Equity: The Number That Tells You Whether to Sell or Keep
Here is one of the hardest decisions in property investing. You own a flat worth £250,000….
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Cash-on-Cash Return: The Number That Cuts Through Smoke and Mirrors
Property investors love talking about equity, capital growth, and portfolio value. But there is one number…
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Return on Investment: The Real Measure of Whether Your Money Is Working
Gross yield tells you about the property. Return on investment tells you about your money. They…
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NOI Yield: The Most Useful Metric for Comparing Completely Different Properties
How do you compare the return on a serviced apartment in Southsea with a commercial unit…
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True Yield: The Return Nobody Quotes Because It Makes Every Deal Look Worse
There is a yield number that estate agents never mention, solicitors never calculate, and lenders never…
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Running Yield: What Your Property Is Actually Earning You Today
Here is a question most landlords get wrong. What yield is your property delivering right now?…